The Abuja Times

Nollywood's Rising Star Uche Montana Advocates for Talent Over Social Media Popularity

Actress Uche Montana has called on Nollywood to prioritize acting talent over social media following, emphasizing that true skill should dictate casting decisions in the Nigerian film industry. In a candid interview, she also addressed the misconceptions of celebrity life and the importance of genuine friendships.

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The Abuja Times

Sun, 15 Nov 2026• 2 min read
Nollywood's Rising Star Uche Montana Advocates for Talent Over Social Media Popularity
Nollywood's Rising Star Uche Montana Advocates for Talent Over Social Media Popularity — The Abuja Times Newsroom

Nollywood actress Uche Montana has stirred significant conversation within the Nigerian film industry by advocating for a return to valuing acting talent over the superficial allure of social media popularity. In an engaging interview with media personality Davibes Olamide, Montana expressed her concern regarding the industry's increasing tendency to favor actors based on their Instagram followings rather than their acting capabilities. She firmly stated, "The Nigerian movie industry needs to stop picking numbers on Instagram over talent," highlighting a growing trend that could undermine the quality of films produced.

Montana's reflections extend beyond the realm of acting, as she shared insights into the complexities of friendship and success in the celebrity world. When asked if she would sacrifice friendships for career advancement, she poignantly responded, "Without my friends would I be broke? Because I don’t want to be broke." This statement underscores her belief in the value of authentic relationships, which she argues cannot be measured by material success.

In her discourse on fame, Montana debunked common myths surrounding celebrity life, particularly the misconception that celebrities enjoy a lifestyle filled with free gifts and luxuries. She stated, "The biggest lie about being a celebrity is that you get things for free," emphasizing that true contentment and well-being remain elusive regardless of public recognition. She further noted, "One thing fame can’t buy is peace and good health," a reminder that personal value often transcends public perception.

Montana concluded her interview by reflecting on the nature of respect within the industry, asserting that true respect is earned through personal value and talent. As she continues to shine in Nollywood, her calls for a deeper appreciation of skill over social media metrics resonate with many who are passionate about the future of Nigerian cinema.

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